An implicit memory effect in which exposure to one stimulus influences the response to another stimulus.

• A. Associative learning
• B. Priming
• C. Procedural memory
• D. Working memory

Answer: (B)

Priming is an implicit memory effect in which exposure to one stimulus influences the response to a later stimulus, often without conscious awareness. When you encounter something, related mental representations become more accessible, so you respond faster or more accurately to related cues later. For example, seeing a word like “yellow” can make you recognize or identify related items more quickly. This differs from other memory types: procedural memory stores how to perform skills, working memory holds and manipulates information in the short term, and associative learning involves forming new connections between stimuli through repeated pairing.