What term describes the tendency to view other cultures through the lens of one's own culture?

• A. Cultural Relativism
• B. Ethnocentrism
• C. Cultural Diffusion
• D. Cultural Capital

Answer: (B)

Ethnocentrism is judging another culture by the standards of your own culture, often with the belief that your culture is superior. This bias colors how you interpret unfamiliar practices, norms, or values and can lead to misunderstandings or prejudice. In contrast, cultural relativism asks you to evaluate beliefs and behaviors within their own cultural context rather than against your own, which helps reduce bias. The other terms describe different ideas: cultural diffusion is the spread of cultural traits between groups, and cultural capital refers to non-financial assets that improve social mobility.